Lanz’s iconic Tyrolean print

Well loved for their traditional, Austrian inspired folkwear, Lanz has been a perennial favorite since the early 1920’s.  By the 1970’s, the US branch of the company consisted of two labels – Lanz Originals, which produced primarily dresses and Lanz of Salzburg, the sleepwear based line.  Around 2001, the company retired Lanz Originals but Lanz of Salzburg still operates today and continues to focus predominantly on sleepwear with some dresses, jumpers and separates also included in their offerings.

Recent weeks have seen their soft, flannel nightgowns increasingly in rotation, given persistent, subzero New Hampshire weather.  Not only are they comfortably warm and cozy, the charming Tyrolean prints bring cheer to even the dreariest of icy winter days.  Indeed it is sometimes tempting to lounge a bit longer than usual in the mornings, especially if curled up with a particularly good book.

A few select items are available online at lanzofsalzburg.com but surprisingly more often than not, The Vermont Country Store carries a larger selection.  The only downside: garment labels no longer read “Made in USA with Love”.  Instead, as with so many others in the apparel industry and elsewhere, Lanz has shifted production to China.